My latest piece on B2BNN was posted Friday. This time, I look at what new moves Dell is making into the digital analytics space. A number of recent acquisitions are opening doors for the computing company, and there is also an intriguing new initiative happening in Brazil. Read more on B2BNN.
Google is one of the biggest names in digital marketing, but soon it will become even bigger. Right now it’s testing a new data management platform called DoubleClick Audience Center which will be a part of its DoubleClick suite of digital advertising tools for advertisers, publishers, and networks. This is just the latest in a series of new developments the search giant is making to bolster its position in this market place. Read more on B2BNN.