LinkedIn’s new app turns employees into brand embasadors

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LinkedIn is stepping up its prescience in the B2B space with its newest app, Elevate. It’s currently in a closed pilot testing round, but will be available in Q3. Basically, it turns employees into brand reps by allowing them to share company content over social media networks, and even schedule when that content is shared so they can arrange for it to appear at the best time. The results so far have shown that people using it attract more company page views, followers, and job views. If you want to know more about Elevate, read my latest piece on B2BNN.

Microsoft wants you to update your servers… or else

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If your company is still running on Windows Server 2003 the clock is ticking. As of July 15 the OS will no longer be supported by Microsoft, and that will leave you vulnerable to security breaches. They want you to upgrade to Azure, but that requires a migration plan. With less than 100 days to go, you better get on it!

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I Live Tweeted the Venture Beat Roadshow

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Last Thursday I had the pleasure of getting away from my desk and into the field for a change by attending the Venture Beat Roadshow and live tweeting the event. I had never done this before, but with over 400 of my own followers on Twitter I’m certainly no stranger to the social media platform. The event focused on mobile application development, analysis, and monetization, and it was my task to highlight the information most relevant to a B2B audience. Check out the live tweets on B2BNN’s twitter page tagged #vbroadshow. A recap of the event was also posted on B2BNN over the weekend.

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10 Hot Trends in Digital Marketing for 2015

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Have you been wondering where digital marketing is headed this year? Well, I can help you out with that. My latest piece on B2BNN looks at an infographic from Borenstein Group that gives us the skinny on what to expect.

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The Lowdown on B2B Automated Marketing Platforms

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Marketing automation platforms can do a lot to help a business beef up its marketing efforts. But does your company need one? My latest piece on B2BNN can give you the must-know details.

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