The Combination of Mobile Tech and Retail Brands

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A while ago I was shopping around two separate story ideas that had to do with mobile apps. I had little success with shopping these ideas around, and then one day I saw a correlation between them. These two apps both provide new ways for brands to reach their target markets, and present powerful new ways of offering customers deals on their products. Spinzo and Checkout51 are different in function, but they both present a fascinating new way of doing business. They represent the brand partnership between technology and retail. I explored this new phenomenon in my latest piece in The National Post. The story ran on Monday, but you can still catch it online.

Read the story here.

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