Oracle Launches DaaS for B2B Marketers

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Big data is a big deal, and Oracle has a cloud-based service that gives companies access to enormous piles of it. This data enables to them to better target their campaigns and find strong sales leads. Now the enterprise software company has released even more data sets for its Data-as-a-Service, and these ones are targeted at the B2B space. I spoke with Oracle Data Cloud VP Pieter de Temmerman to find out more about what all this means, and how powerful it can be.

Read the story on B2BNN.

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