Marketing Pro-tip: How You Can Retarget with Success

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Retargeting was a new concept to me until I had to write this story, but now that I know what it is I can say that it would definitely be of interest if I were a marketer. Google RLSA allows you to create campaigns that target users who have been to your site but didn’t buy. It allows you to do this in a variety of ways, and it’s proven to be very effective. My latest post on B2BNN looks at a new study from Marin Software about retargeting, and how marketers can do it better.

Read the story on B2BNN

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