Marketing Pro-tip: How You Can Retarget with Success

Posted on Updated on

Retargeting was a new concept to me until I had to write this story, but now that I know what it is I can say that it would definitely be of interest if I were a marketer. Google RLSA allows you to create campaigns that target users who have been to your site but didn’t buy. It allows you to do this in a variety of ways, and it’s proven to be very effective. My latest post on B2BNN looks at a new study from Marin Software about retargeting, and how marketers can do it better.

Read the story on B2BNN


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s