LinkedIn’s new app turns employees into brand embasadors

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LinkedIn is stepping up its prescience in the B2B space with its newest app, Elevate. It’s currently in a closed pilot testing round, but will be available in Q3. Basically, it turns employees into brand reps by allowing them to share company content over social media networks, and even schedule when that content is shared so they can arrange for it to appear at the best time. The results so far have shown that people using it attract more company page views, followers, and job views. If you want to know more about Elevate, read my latest piece on B2BNN.


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