Google is soon to become an even bigger player in digital advertising

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Google is one of the biggest names in digital marketing, but soon it will become even bigger. Right now it’s testing a new data management platform called DoubleClick Audience Center which will be a part of its DoubleClick suite of digital advertising tools for advertisers, publishers, and networks. This is just the latest in a series of new developments the search giant is making to bolster its position in this market place. Read more on B2BNN.


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