LinkedIn Adds a New Analytics Platform

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LinkedIn is the top social network for professionals, but it aims to become so much more. It wants to be a prominent publisher and content generator, so now it’s adding a new analytics platform that allows users to see who’s reading their content, and where the traffic coming from. It provides a breakdown on individual posts so you can see how many likes, shares, comments, and views they get. It’s being rolled out slowly, so not everyone has access to it yet, but the results so far are promising. Read my post on B2BNN to find out more.

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